Web presence for an import and distribution business
The problem
An import and distribution business in FMCG and sporting goods needing a catalogue and a public presence its own staff could keep current.
My own import and distribution company, trading in fast-moving consumer goods and sporting goods since 2008.
The technical side is the web presence and the product catalogue, built and kept current in-house. Distribution is a business of catalogues that change constantly, and running one myself is where I first learned what a product import pipeline has to survive: supplier data that arrives in a different shape each time, categories that do not map cleanly onto anything, and a catalogue nobody has time to correct by hand.
A good deal of the import and feed work I now do for retail clients started as a problem in my own warehouse.
The outcome
A WordPress site and product catalogue, built and maintained in-house alongside the trading operation.