Subdomain strategy for a growing site
The problem
A decision about whether to split content across subdomains, with search visibility and maintenance cost both at stake.
The question
Whether to move part of a growing site onto a subdomain. It looks like a technical question and is really a business one: it affects search visibility, how much maintenance the site needs, and how easily the team can publish.
The answer
Both options, with what each would cost to build, what each would cost to maintain, and what each risked. Consulting engagements often end here, with the client making a decision, and that is a legitimate outcome rather than a failed sale.
The outcome
A recommendation the client could act on, with the trade-offs laid out in terms of cost and risk rather than technical preference.