Performance forensics
A slow site is a symptom. I profile until the cause has a name, a fix, and a price.
Most performance advice is a checklist someone found online. A checklist did not make your site slow, and it will not make it fast.
What actually gets measured
- Time to first byte, broken down by PHP execution, database time and network wait.
- Slow query logs, missing indexes, and autoloaded options that have quietly grown to megabytes.
- Plugin cost, measured individually under real traffic rather than guessed at.
- TLS handshakes, redirect chains and certificate configuration — a bad SSL deployment can cost seconds.
- Asset delivery: compression, caching headers, image formats, render-blocking resources.
- Cache behaviour for logged-in users, and for a cart that must never be cached.
What comes back
A written report naming the cause and showing the evidence, with fixes ranked by what they cost and what they risk. Some of them you will be able to do yourself in an afternoon; those are listed too.
When this is the wrong service
If your site is slow because it is on the cheapest shared hosting available and running eleven page builders, an audit will tell you that in one line and cost you money to hear it. Say so upfront and we will skip to the conversation about rebuilding.